Why creative print is the answer in an automated marketing world

With a lot of talk about digitisation, printed media can boost your business in many different ways, ROI being just a small percentage of that

*Source: Royal Mail MarketReach

Why Printed Media works in a Digital Age

With all the attention on digital, it’s worth noting the underlying characteristics of Printed Media that make it such an effective medium.

Printed Media has always been popular with marketing professionals. Adding Printed Media to the marketing mix can boost ROI by 12%. Why should that be? The answer lies in the physical and emotional reactions Printed Media can provoke.

Introducing the 5th colour station from Ricoh 

The 5th colour station on the Ricoh Pro™ C7200 series colour cut sheet digital production press has been developed to allow you to produce eye-catching results that inspire highly engaging and effective campaigns.  

It expands the colour gamut, enhances images and can be used as a solid or highlight or graphic colour. When combined with other process shades, it can create a neon palette. The toner is reflective under UV light to extend the range of printing possibilities offered by standard CMYK, white, or clear printing. 

The new addition supports a ‘dramatic market expansion’ of special effect enhancement capabilities for magazine, direct mail, retail and point of purchase markets as highlighted by the InfoTrends report Beyond CMYK: The Use of Special Effects in Digital Printing.

Capita Workplace Technology is a leading provider of fully managed workplace solutions to the UK public and private sector, specialising in managed print, collaboration and workflow technologies. As a Ricoh print partner, we have the expertise and experience we can deliver production print solutions like the 5th colour station as part of a wider workplace technology solution designed for your business.